Tag Archives: mascots

Who the Hell Are These 2018 NCAA Tournament Mascots? (via The Loop / Golf Digest)

Are those real puppies? Lord.

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The Loop / Golf Digest — Every spring, March Madness once again proves that it’s good at enabling three things: Getting paid for watching small schools lose on your phone, pointing at Louisville and laughing, and introducing you to a handful of historic, tradition-rich universities you have never heard of in your life. But did you know that in addition to students, degrees and decades upon decades of history, these schools also have their own mascots? Read on to learn the mysterious nicknames of some of the teams who are traveling thousands of miles to lose to North Carolina.

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The Furry, Fluffy and Sort of French World of College Mascots (via NCAA Champion)

(NCAA Champion Magazine)

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NCAA Champion — To explore the history of the college sports mascot, to genuinely investigate how we’ve evolved into a culture that can rally tens of thousands of stadium-goers with live buffaloes, flaming spears and dancing anthropomorphic ducks, we must start at the very beginning and reach back to … uh, early 1880s France, apparently.

That’s when the French debuted an opera named “La Mascotte,” a title that translates loosely into “lucky charm.” Mostly obscure now, “La Mascotte” concerns a poor Italian farmer whose crops refuse to grow until he’s visited by a mysterious and lovely stranger named Bettina. His crops thrive, his luck turns, and his life shines. By the 1900s, the term had jumped the Atlantic and become known as a talisman that brought good fortune; by the 1970s, it had come to mean a grown man in a chicken suit. But the centurylong history of the mascot can be described in one very 2017 term: branding. “A mascot is the personification of a school’s brand,” says Michael Lewis, a marketing professor at Emory. “They work because they give something for the community to rally around, something for everyone to have in common. Everyone at the University of Florida knows about the Gators. Everyone at Texas A&M knows the collie. It’s a social point for the university and the community.”

Here’s what mascots mean in 2017. 

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