This Cinderella Looks Funny, or Search Engine Obfuscation: A List Of Bands You Can’t Google

Cinderella: One wrong click and suddenly you’re on a page full of ornate period costumes, soaring magical anthems and fabulous hairstyles. There are also some sites about the Disney movie.

Paste — Rumor has it that early-’00s rap-rock ensemble Linkin Park chose to spell its name all funny-like for a simple reason: Someone had already grabbed LincolnPark.com, so the band went with pre-K phonetics and created the world’s first known fusion of search engine optimization and gloppy nu-metal. Regrettably, thousands more were to come.

If you’re going to get noticed online, you need to snag the teeny attention spans of potential new fans while staying accessible to old ones. Many bands address this problem with unconventional, eccentric or exceedingly dopey names like Them Crooked Vultures, Clap Your Hands Say Yeah or Taylor Swift. Yet plenty more clearly did not get the memo, because no one gets memos anymore, because they’re all online stealing music. For instance, I recently received a PR pitch from a band called One. A Google search for this band turns up, in order: 1) a group fighting AIDS and poverty, 2) the integer before two and 3) coconut water, which was delicious, but my point remains. A Paste list of bands that have made themselves bafflingly difficult to Google.

Advertisements

About Jeff Vrabel

My writing has appeared in GQ, Men’s Health, Success, the Washington Post, the official BruceSpringsteen.net, Indianapolis Monthly, Billboard, Modern Bride and more. View all posts by Jeff Vrabel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: